Partnered with Mickey’s to evolve their brand from the ground up—refining their logo, developing cohesive packaging, and designing bold advertisements and in-store signage that bring their moose-themed personality to life. There goal is to become the go-to stop in Ohio for convenience. Every touchpoint was crafted to create a consistent, memorable experience, turning a simple stop for gas or snacks into a brand customers recognize and return to.

PROJECT OVERVIEW